our approach

We want to change the conversation to the benefit of our clients. We make your business look larger than life by creating new spaces where your voice is heard and your brand is positioned as a leader, not a follower. We love original thinking, creative concepts and bold vision, which we champion through targeted PR and brand strategy guidance.

our Services

We help you develop a powerful growth strategy for your brand. Then we help you execute it through strategic relationships with media, influencers, peers, and community members.

About Valerie Wilson

Valerie has been a leader on teams that have created cultural-shifting movements throughout her career. From being part of the teams that launched National Breast Cancer Awareness Month and New York City Restaurant Week, to building a platform for the first Miss America to champion AIDS Awareness, she understands first-hand how to capture the essence of a brand message to create culturally significant moments. She has helped to transform and expand the platforms of nascent brands, like Harlem Park to Park and Harlem EatUp!, to established brands like the James Beard Founation Awards and E&J Gallo. 

Valerie's love of strategic brand marketing, her unique story telling ability and love of culture inspired her to create Valinc, where she can champion brands and businesses doing amazing work by highlighting what makes them standouts in a smart and relevant way. 

Her diverse background in brand strategy, print and broadcast publicity, content creation, event management, crisis communications, marketing and social media has supported a track record for generating tangible and impactful results for her clients.

Valerie is a graduate of the MacDuffie School and Northwestern University.