We understand the pressures of small business. We understand how that pressure can mean your marketing budget is the first line item to be cut – even though it is among the most important. We also understand that you want a results-driven solution to your marketing needs. With the RoundUp, we are able to focus on your immediate news to help drive awareness and build traffic for your business.
What Is the RoundUp?
A shared media outreach method that combines similar news from businesses, events, organizations, etc., in one seamless media outreach effort to deliver maximum results.
The RoundUp is an affordable and approachable option for generating ongoing media coverage for your business, without the necessary commitment of a monthly retainer.
Who Should Use the RoundUp?
You should use the RoundUp if you identify with any of these statements:
- “I want coverage for my small business but have a limited budget.”
- “I want an affordable and effective way to keep my business in the news.”
- “I want to engage in PR for my business but am not ready to commit to a retainer.”
- “I have a small business or new product/service that could benefit from being presented to the press with other similar ideas.”
Why Use the RoundUp?
- Affordable — the Roundup makes it affordable to regularly distribute your news
- More opportunities — the Roundup increases your opportunity to put your business before the media
- More content — the Roundup places your business in the company of like businesses, making it easier for the media to put it in context
How Does the RoundUp work?
Simply send us your news-worthy item by clicking here. If your application is accepted, we will…
- Include it in a pitch with similar items.
- Target the press to make sure that they are working on stories that fit your item.
- Update you weekly on the progress of your item.
- Continue to send the story out over a period of up to 30 days, or until we are able to place the item (whichever comes first), to a list curated from our extensive media database of appropriate local, regional and national outlets.
Examples of RoundUp pitch topics:
- Menu changes
- New services
- Promotions
- Special event announcements
- New openings
- New products
- Real estate listings
- Sales
What the RoundUp does not cover:
- Individual profile stories
- Ongoing coverage