Harlem EatUp! the food and culture festival created by Celebrity chef and Harlemite Marcus Samuelsson needed to connect to the local community and activate marketing participation from Harlem’s featured vendors.

Over a 3-year period, ValincPR customized marketing and community engagement efforts integrated Harlem’s participants into the festival program marketing mix including press coverage and events that significantly raised the level of authenticity and connected the program more directly with the local community.

Generated over 40 million media impressions with coverage of local businesses Festival.

The festival grew its audience by over 60% in the first 3 years.

Festival increase vendor participation over the period of engagement with ValincPR