Battle of the Bars, Harlem
Gabi Porter, New York Post
ValincPR has worked with Harlem Park To Park for almost a decade and together, we have grown the platform that has supported the booming restaurant community that currently exists in Harlem.
Harlem Park to Park represents 250+ small business owners committed to Harlem’s heritage and economic growth and is well established as a gateway to the community with major brands looking to connect with the community as they enter the market.
Over a 7 plus year relationship, ValincPR has generated significant strategic media coverage that has helped establish the brand as a serious community stakeholder and gatekeeper.
ValincPR created a media strategy that allowed Harlem Park to Park to:
Share its story and mission while highlighting the businesses it serves.
Build sustainable visibility for its signature programming.
Build brand awareness for Harlem Park to Park as a community leading organization.
Expand its membership from under 100 to nearly 300 Harlem businesses who all enjoy the benefits of significant press coverage when participating in Harlem Park to Park programming.
To date, we’ve produced millions of media impressions in local, regional and national media outlets including NY1, WABC, WCBS, WNBC, WB11, Univision, New York Daily News, New York Post, WSJ, Crain’s New York, NY Observer, USA Today, Eater, and more.
Over the years, ValincPR has worked with Harlem Park to Park to build coverage for Harlem Restaurant Week.
The oldest and one of the most thriving programs launched by Harlem Park to Park that mostly highlights the best restaurants of Central Harlem, the group was asked by New York State to lead the expansion of program to include East and West Harlem.
With the expanded selection of eateries and retailers, ValincPR executes a media a strategy designed to highlight the diversity of food throughout Harlem while targeting the New York, regional and national markets.