When protests ignited after the tragic death of George Floyd it galvanized the "Black Lives Matter" (BLM) movement worldwide. Many cities around the country were inspired by the Mayor of Washington DC, who renamed a street leading to the White House, Black Lives Matter Way, and painted the roadbeds with the message. Following DC’s effort, NYC installed a "Black Lives Matter” street mural in each of the city’s boroughs.
Harlem Park to Park in partnership with ValincPR and Got To Stop Social Impact Agency was honored to lead the effort to ensure that Harlem was one of Manhattan's mural locations. By installing a mural in the epicenter of African American culture, Harlem was presented with a unique opportunity to elevate the symbolic nature of the BLM street murals installed around the U.S. and become the global symbol for the "Call to Action" to Heal and Prosper as a community, nation, and world.
The generous support of the community aided in launching a large-scale community engagement and public art activation featuring two sprawling murals along both sides of the median and spanned two city blocks on Adam Clayton Powell Jr Blvd between 125th Street and 127th Street. Named after the first African American to be elected from New York to Congress and who served as a national spokesman on civil rights and social issues, the corridor is also adjacent to the Harlem State Office building, also named after Adam Clayton Powell Jr to commemorate his civil rights legacy.
The southbound side featured the words painted in red, black, and green; completed by over 300 members of the Harlem community representing more than 25 groups. The northbound side was completed by 8 commissioned artists that each designed two letters, including LeRone Wilson, Dianne Smith, Thomas Heath, Guy Stanley Philoche, Lesny JN Felix, Jason Wallace, Joyous Pierce, and Omo Misha.
The community and press were tremendous with coverage secured by Valinc PR in publications including the New York Times and Architectural Digest, among many others internationally and locally. Prominent community members used the space to host events -- including a memorial to Congressman John Lewis. Additional support for the mural installation was provided by Agnes Gund, Crown Royal, and Ciroc Vodka.
