AD100 luxury interior designer needed to reestablish her company with top tier design media and attract the attention of top luxury developers. The strategy was to reshape the conversation in a way that would place Jennifer Post back in the center. We employed a 3 pronged strategy:
Updated Branding — Created a customized branding strategy that included multiple Website design and development updates and a fully revamped marketing collateral package designed to give both the media and the brand’s target audience a fresh look at the work.
Strategic Media Relations — Initiated strategic media relations campaign that resulted in several new magazine covers (LUXE, NY Cottages and Gardens) and coveted features in publications like the Wall Street Journal.
New Strategic Relationships — Secured brand’s first developer project with Peebles Development that higlighted designer’s work alonside other globally recognized luxury designers.
Results:
Re-established visibility for the brand with luxury shelter media.
Brand added the Luxe Gold List to its accolades in addition to its already stellar 13 consecutive year history on the AD 100.
Brand went on to create several other relationships with top luxury developers, including Extell, Related and more.
